Every year in the skin care industry, new breakthroughs and developments lead to advanced formulas making their ways through the hands of men and women across the globe with one goal – to have younger looking skin.  Each year, promises are made by large eye cream makers in the same capacity.  You will certainly hear words such as "remove dark circles," "reduce puffiness," and of course, "look younger."  The eye cream industry is over a billion dollar industry on it’s own, and each year companies spend gobs of money on trying to manufacture the best eye cream. 

Who will emerge as the best eye cream of 2010 is anyone’s guess.

Last year, we saw some impressive strides by many companies as they put in their bid to make the best eye cream of 2009.  Our eye cream research staff was quite impressed with the addition of antioxidant rich nutrients such as resveratrol in the formula of the much-discussed Elite Serum.  We were also quite impressed with the efficacy and packaging, let alone the IDEA of the La Prairie Eye Lifting cream containing caviar.  That was certainly a big breakthrough that impressed many.  If you take a stroll through your local department store and head into the anti aging skin care section, take a look at the La Prairie products, the packaging is second to none. We hope to be carrying La Prairie right here in our eye cream store, which is slated to launch this Spring.  For now, it’s in beta mode so please bear with us as we line up more eye cream products to carry once we fully launch. 

2009 showed a lot of improvement in eye creams.  As consumers continue to regain their buying power that was lost during a downturn in the global economy, one thing is for certain – makers of anti aging eye creams will continue to improve their formulas in the hopes of making the best eye cream of 2010. 

Once again, happy new year from the staff of EyeCream.com