No different than any other business out there, there exist eye cream marketers who just don’t play fair. That’s not to say all eye cream marketers are unfair, but there are some telltale signs that could lead YOU to saving a few bucks on an eye cream. It’s always better to do research before making an impulse buy, and with many online health portals and authority sites (NOT amateur blogs) out there to do the homework for you, you can now make more informed decisions than ever before.
Let’s take a look at some of the warning signs out there that exist in today’s marketplace.
1. The eye cream talks about being an "end all, all in one solution." There are some great eye creams out there that are formulated to work therapeutically, therefore they may have the power to "wear a lot of hats" and subsequently reduce wrinkle depth, eye puffiness, and under eye bags. BUT, and that’s a big but, don’t go and buy one cream for your entire face if it makes claims that make it seem like it’s an eye cream, anti wrinkle cream, and overall moisturizer. It’s way too difficult for even the world’s top product formulators to make one product that really does all that. Eye creams are made for the skin under the eyes, and nowhere else.
2. Free trials. Be very careful here. Many companies create very wordy, difficult to escape billing agreements that sound great upfront, but end up being a pain in the end. Sure, there are exceptions to every rule, and there are some great companies out there that play this game well and treat people fair, but the majority of them gave the rest a black eye, and therefore we can’t suggest you go this route.
3. Being touted our recommended on only one website. If you are having a hard time finding information about a product or brand, chances are it’s either brand spanking new or just not out there in the media. Whatever the answer is to that scenario, it’s not a good sign. You should be able to find information about a product. It’s the world wide web, and nobody can hide from criticism nor can they avoid praise. Try to avoid buying a product because only one site covered it or reviewed it. It’s also best to avoid product picks from amateur bloggers. Some companies use these people as cheap marketing tools and pay them commissions. The best products will get their necessary exposure, and information will always be abundant should you know where to look for it.
4. Watch where you buy from. It’s not an absolute must, but it’s always a good idea to buy American-made products. That is not to say they are formulated better, and it’s certainly not a knock on the great products that come from France and Switzerland. The only reason this matters is because other countries do NOT have the same FDA and State Health Board regulations to follow, nor are their facilities routinely inspected. If you were to receive a contaminated eye cream on accident, you could be in for trouble. There is also very seldom any insurance offered by foreign countries, should there be a case of a breakout that required any medical assistance.
Here are some tips to help you find the best eye cream and not get scammed:
*Ask many questions before buying. Email or call the company, and probe them. A good company will have solid customer service and always reply in a courteous manner.
*Look around the web. See if there are any eye cream reviews posted about the said product. If it gets good reviews, what makes it better than the other eye creams you are looking at? Is it ingredient mixes? Is it price? Decide why you need the eye cream and make a decision based on your needs.